Transforming Bata*

Details

Case Code : CLBS060
Publication date : 2009
Subject : Business Strategy
Industry : Footwear
Length : 03 Pages
Price : Rs. 100

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Key words:

Turnaround, restructuring, Production, marketing, outsourcing, retail strategy, manufacturing, distribution, retail management, Bata India Limited, Bata, footwear, retail, India

Note

* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.

 

Abstract:

This short case study is about India's largest footwear retailer Bata India Limited (Bata) and initiatives it took to transform itself in the early and mid2000s. These initiatives bore fruit and since 2006 the company was showing good performance. The company was planning to grow further in the coming years.

Issues:  » Turnaround strategy  » Business Transformation  » Restructuring Introduction Bata India Limited (Bata), the largest footwear retailer in India, announced a profit of Rs. 474 million on a sales turnover of Rs. 8.9 billion for the year 2007. The profit was attributed to the sales growth achieved by the opening of new stores and the benefits derived from the restructuring exercises that the company had undertaken...

Questions for Discussion:

1. In your opinion, what were the factors that contributed to Bata India's ability to turn itself around from a loss-making company to a profit-making one?
2. What was the new retailing strategy followed by Bata India, and to what extent do you think it played a role in the company’s turnaround? What were the critical success factors for the new retailing strategies to succeed?

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